Strategy, people and technology, aligned

I am driven by the challenge of building the ideal place for people and companies, where strategy, people and technology converge.

My path was long and bottom-up. I started shipping PPE and rolling out my first ERP at the family business, then I built bids for EPC tenders in mining and energy, and I spent years as an implementation and process engineer before taking on strategy roles. I was a Product Owner at Walmart, a digital transformation consultant as a Microsoft partner at Arkano covering eight countries across LATAM, and today I lead the digital strategy of The Brands Club, while also being co-founder and Chief Strategy Officer of Tplus Industrial.

My career does not fit on a single label. I moved through operations, process engineering, product, regional consulting and strategic leadership, across industries as different as mining, energy, retail, finance, health and the public sector, with projects in eight countries in LATAM. I work with the Microsoft, SAP and Google ecosystems and alongside partners like uCloud, Avvale and Seidor, but what I really master is translating between business, people and technology, and carrying an idea from strategy all the way to working on the ground.

But what defines me most is not a job title. I was a musician for seven years (with a recorded album), I read philosophy and I speak three languages. That is why I have built tools that are not only technological. My purpose today is to help people and organizations transform, protect themselves, get in order and grow, to see what others do not see and turn it into something real.